I’ve been a bit late on watching this. I read the summaries, but didn’t watch the presentation. So, what was I missing?

It turns out a great deal! Now I know the iPhone can do a lot already thanks to Apple’s work and 3rd party developers, but what they showed off in that presentation makes you realise how much it’s capable of!

First off, the new business features are kick-ass and will really make it a phone for business users. The new Cisco VPN is something I’m very keen on as most of our clients use Cisco equipement. But the Exchange server stuff was really something else, especially given as it’s new software from Microsoft. It looks like Apple’s gone and integrated the Exchange software better than anyone else has been able to.

But then when Scott Forstall came on and started talking about the APIs built into the iPhone, you suddenly realise that Apple’s been holding back! It’s got full 3D technology built in yet nothing uses it yet. The accelerometer is 3 dimensional - and incredibly sensitive, install Labyrinth and you’ll see how sensitive!

Demonstrations by EA Games and Sega showed game controlled by tilting the iPhone, and the control and graphics were so clear and so precise. And with major game developers like these developing for the phone, things can only get better.

The business applications will also turn the iPhone into more than just a toy. It will become a tool for businesses. The CRM software shown by salesforce.com opens up a host of opportunities. Imagine the possibilities… That piece of software worked so seamlessly, and was so easy to make, how long will it be until we see other main stream tools coming to the platform?

I think it’s an exciting time to own an iPhone, and it’s only going to get better!