Following on from my recent post, My concerns about Web Developer’s skill sets since asp.NET came to be, I thought I would justify why I think developers need to know more than just how to code a part of a website.

Lets start with coding itself. A lot of back end (ASP.NET for example) developers don’t care about front-end (presentation layer) code because they believe it is below them for some reason. Unfortunately, what they fail to understand is that knowing the basic principals of how to code the presentation layer can actually be influenced how you do certain things on the back end. It’s OK to rely on the built in controls, they work, that’s why Microsoft put them in, but they also put a lot in to give you that choice and flexibility!

Think about that for a second. Is there a chance that they are too generic and slightly bulky? Is there a chance that one may be quicker to implement, but another will actually give you far more control over the aesthetics of the site (the presentation layer). If you can control that, it will allow the designer to express themselves better, and the client to be more impressed.

The same goes for front-end code. Would making an element a user control or list speed things up, or frustrate the developer that’s got to plug-in the code that will integrate the presentation code with the CMS back end?

But, why stop there? Why not think about how those objects will then affect the performance of the site in terms of speed, longevity and marketing (SEO, SEM, analytics, campaigns, viral, RSS, etc.). If you construct a page in a certain way, you can maximise how Bots for example, index the site. If you build forms and databases in a certain way, you can collect data in a way that makes utilising it for profiling and targeting emails.

OK, so the data collection bit comes under a different area of the process, but it’s a very useful skill to know! If you look at a site, and see a missed opportunity, how good will that make you look? That idea to collect an additional piece of data, or make the user profiling module that bit more flexible suddenly opens the site up to a whole new world of selling back into the client, and in turn, maximising their return, and future spend! You’ve made you company money with an idea, that will hopefully ultimately see you rewarded!

Then there’s SEO and analytics. 2 very broad topics that I will only touch on, but 2 very important ones! If you have some down time, go and have a look at the stats, and see if you can spot anything unusual or useful. Perhaps a page isn’t appearing that you’re sure should be there. Has something happened that could be making that page less favourable to the search engines? Is there a page or particular area of a page that’s performing better than expected? Is there an opportunity to leverage that to drive more people to key information?

And one that amazes me, is how many people in the web industry still don’t know what a blog is, and how an RSS feed should actually work including ‘pinging’. For anyone that wants to work for me, there’s a very good hint as to one of my favourite interview questions!

You can see that there’s more to just coding a website for it to work. It is an area the web is still learning, and it’s only those web site developers that go to the effort of learning above and beyond one area of code, that will ever be a true legend on the web and let them make a name for themselves.

Updated in response to Stu’s article.

Since I wrote this article, I have learnt a lot about .NET and indeed it is a framework – Stu and some of the many talented .NET developers I have worked with demonstrate this concept brilliantly. My original point was that since people have been working in the associated language – C# and VB.NET for example – they have had an ignorance of the what is going on around it and instead relied on it providing everything they need. This often leads to the solution being created not being over complicated and as a result, affecting the end-user experience.

That was merely my point. No-one can be a master of everything, and shouldn’t expect to be. But to ignore what’s going around you is foolish, especially given how complex websites are these days.

Sorry if anyone took this the wrong way, it was never my intention.

OK, so a slightly long winded title, but I have to express a concern of mine. Recently I’ve been trying to hire web developers for my team to build web site, but I’m hitting a continual brick wall… Most of them actually don’t know how to build a web site!

These people know .NET, which is obviously a good thing, but they don’t seem to have any awareness of the other elements of the website. If it’s not in .NET code, and if it’s not a built in .NET control, then why should they need to know it? That’s the way it comes across to me.

When I started learning web development, I tool the approach of learning HTML mark-up first, then moving to server-side code in the form of Coldfusion. It seemed logical to do it that way, as ultimately what the end user sees is HTML. When CSS came along, I jumped on that bandwagon, and loved it. It helped me breath new life into my code. Then I changed from Coldfusion to Classic ASP and Microsoft SQL. All this enabled me to take a Photoshop file and deliver a complete website with a database driven back-end – incidentally built using the CMS systems I have developed over the years.

Recently, I started learning .NET and I’ve realised what a lazy language it is. Everything about it is geared to not really needing to think about anything! Everything is done for you, to the extent where you just need to start typing and Intellisense kicks in and tells you what you probably meant – and most of the time it’s right. I think that should be a good thing as it gives you more time to focus on the HTML, CSS and JavaScript side of things, delivering a great looking, functional website which validates if possible.

This also gives you more time to ensure the other elements of the site are more polished and included, perhaps affording you time to improve your RSS feed to include the most up to date information. Looking at a new technique such as integrating the Open Search for people’s toolbar or including microformats. Carrying out those last checks such as ensuring the Google Analytics and sitemap code is included and working.

However, that’s not how it works now. Apparently, people that know .NET are exempt from knowing anything outside of .NET when it comes to building a website, which to my mind makes them an Application Developer, not a web developer. Recently, we had an intern in who said he was good at html and CSS, but when you say that’s good and can he turn this PSD into a site, he says know, that’s someone else’s job as if he’s more important than that because he knows .NET.

Why has this happened? It’s a single language, so why do these people place so much value on this one skill over the other, in my opinion more important, elements of the site? I think it’s the banks. Think about it. Banks have recently built massive systems and brought everything online over a period, paying people lots of money for that period and then letting them all go once that task was completed, flooding the market with people who thought they understood the web. It’s a shame, but it affects smaller companies the most ultimately.

Add to that that they don’t seem to understand the idea of a good user experience, and are happy if what they build works. They don’t care if it works well, and don’t even seem to notice if something doesn’t work as well as it could. If a page is slow, doesn’t matter, it loads. If a page is hard to use, doesn’t matter as it works doesn’t it? I find that a strange attitude.

We’ve been talking internally, and are hopeful that a change is afoot and that the days of the true web developer will return again. The developers I place highest value on can be given a PSD and produce an entire website, optimised and including all the elements that make a website great! And I really hope that hope comes true.

Anyone with an XBox 360 or PS3 not played this yet? If not why not? OK, so maybe I’m being a little pushy in pushing my opinions on people, but I’ve loved the GTA games ever since playing the original ones on an old mac running Virtual PC (Yes, I’m a mac head).

But what is it about these games that keeps me coming back? I’ll be honest with you here. GTA 3, in my opinion, was the best of the GTA 3 series. There was something about it that was so good, and something that Vice City and San Andreas never managed to capture. There was something about this living, breathing city that is Liberty City. You could drive any car, do pretty much anything and the city was laid out in a fun way. The ones since have been bigger, with more to do, but somehow, they never captured that magazine.

And with GTA IV, I think Rockstar Games may have re-captured that original magic! Why? Liberty City is once again resurrected, but this time it’s got a lot more depth, a life of it own and feels like it might actually be based on something real! Cruising the streets, there’s people wandering the streets, and cars driving by, But now the people mingle and react to one another and you. Car drivers go about their business and crash into each other occasionally and apologise. There’s a real feeling of purpose and history to this place!

Liberty City feels like it’s been around for a long time and grown to what it is now. Some neighbourhoods are run down with graffiti and burnt out cars, with only a few cops to guard the streets. Other areas are very affluent, with nice modern cars, cobbled streets and lots of protection. There’s industry that might actually support the residents of the city. And the story covers a range of topics, letting you into bits of the city, and give you a hint at what’s happened to them over the years.

Weather is prominent too. On a sunny day, the streets are dry and cars handle well. Then the heavens open and cars start slipping and sliding, and – this is a simple but impressive touch – the people get their umbrellas out and put raincoats on. It’s such a little touch, but it really makes a difference. And one thing that impressed me no more was a thunderstorm! A thunderstorm that feels real! A crack of lighting illuminates the screen casting some amazing shadows, then the thunder comes making the controller rattle as if you were in the game with the character. I’m struggling to do how impressive this looks and feels but trust me, you’ll know it when you see it!

Then you move onto the vehicles. Lots of vehicles! And every one of them feels unique! That’s no mean feat. Jump in an American Hot Rod and your good for high speed in a straight line, but try to corner and you’ll struggle as the suspension wallows. Drive a big 4 x 4 and nothing gets in your way, but it’s a little slow but you can real feel the power. Jump in a sports car and it’ll weave through traffic. Fancy driving a lorry? Their slow, but somehow so much fun! And bikes… Well, they’re a struggle I find, but I’m sure some people love them.

Performing on foot has been improved immensely! I used to struggle with the old controls, but now it feels almost as good as Halo (nothing’s beaten that yet though). And the targeting system is improved through the simple act of letting you lock on fully (trigger depressed fully) or part-depress it, and you get free aim. It’s a simple thing but works so well! And combine that with the new duck and cover button, and you can’t go wrong.

What else can they do to improve the experience? Well… There’s the new physics engine that brings everything to life – knock the garbage bins over and they roll along and down hills. The graphics are a lot more comic book like – gone are the old simple textures of the old one. And the character animation is amazing! Some of the details you almost don’t notice, but crash your car and anyone in the car lurches. Corner too fast and their head rolls to the side. Jump out of a moving vehicle and your character – Nico – rolls along the street just like the movies.

Any faults? Well, sadly yes. Cover gets a little confused at times, but that I think is something very hard to get right. Even Gears of War got it wrong occasionally, and that’s an amazing game for the duck and cover idea! And being in Australia – and this is really upsetting – the game is censored. Come on Australia, WAKE UP!!! There’s no rating above 15 here, so the language has to be toned down. One example being how Nico thinks that Michelle is a “really good listener”, after he’s “Talk to me! Talk to me” in a rather enthusiastic way. It’s a little sad really.

But, that’s it. That game is simply amazing and damn near perfect in my eyes! The one thing that I’m concerned about is what happens when I’ve completed it… Just have to try and complete the myriad of micro-tasks within the game.

If you don’t have it, get it now!!! Why are you still reading… Get down the shops and buy it now!