I started reading an article on Rohit Bhargava’s Influential Interactive Marketing site about changing our approach to SEO, so that it works better with Social Networks. The original post has since been added to, and the finally summary of the 16 rules can be found on the Online Marketing Blog website. For me, this is very interesting as we were discussing at work the influence these networks will be having in the future, especially as they can really help to build brand awareness and loyalty, and as sites like Wikipedia start to lose their influence within search engines as their algorithms are updated and PageRanks recalculated.

seobook.com have an article called “101 Ways to Build Link Popularity in 2006“, which is an essential read on how to make your site more popular. One of the tips that I’m currently using is to write about and link to other blogs and articles that have helped you and that you think your readers might be interested in. So go and check it out for some tips on improving your site’s popularity.

Spring is finally here, and it marks the end of an eventful few months for me, and a weekend away skiing.

In my new job, working for the Sydney web design agency Wiliam, I’ve become involved in the search engine optimisation of our client’s sites and thought I’d try and filter it through to my new site.